Why Be Found Online Does Paid Search Better

We stand out from our competition because we aren't a big company trying to grow bigger. We're a small group of experienced search professionals who are focused on helping our clients grow. We combine technology, experience and creativity to build sponsored ads that compel and convert. Check out the ways we apply our art and science approach to Search Engine Marketing:

Experience

Our team is experienced in Paid Search advertising, but we approach each client’s PPC campaign with a fresh analysis. We’ve created a SEM Copy Testing plan for each of our clients that require us to take a microscopic look at the ad copy we use in every ad. We test multiple ads for every campaign to discover which types of ad copy work for your industry and audience. We are smart people making timely decisions based on our experience and your metrics. Your ROI is our focus. All the time.

Trends

The SEM space is changing. We’re changing with it. We stay informed of the latest trends in the industry and share our cutting-edge knowledge with you so you can jump ahead of your competition. In 2010, paid search is more than just broad match and dynamic keyword insertion. We use multi-local targeting, day parting, and time of day bidding so that the right people are clicking on your ads. Social networks are more popular than ever. We’ve identified the most profitable social networking advertising opportunities to reach an audience that responds quickly.

Transparency & Accountability

We believe in 100% transparency with your media costs and marketing expenses. There are no hidden fees. You won’t wonder how we are spending your money because you can see it for yourself. We give you detailed reporting access to your Google Adwords interface so you can measure our progress at any time.

Technology

We use cutting edge technology to manage our Paid Search accounts. By utilizing the best technology, we create a sophisticated search engine marketing campaign with a balanced media plan that brings you targeted visitors at low cost.

We track Key Performance Indicators (KPI) for your business. Our sophisticated KPI tracking software shows us the big picture while shedding light on the data that affects your company's ROI. We are particulary proud of this technology, because it defines key measurements, it keeps us on track with our client's overall goals, and it helps us micromanage our Paid Search campaigns.

To create successful paid search campaigns from keyword creation to reporting, we combine KPI tracking with additional top notch technology:

• SpyFu

  SpyFu helps us monitor your competitor’s top keywords, average ad position, and paid daily clicks. We use the information we gather to build and improve the effectiveness of your Paid Search campaign.

• Keyword Discovery

  Keyword Discovery helps us research and select the top performing, targeted keyword phrases for your campaign. We use this research to optimize your pay per click campaign, uncover seasonal search trends and discover hidden keyword gems.

• Google Analytics

  Google Analytics helps us monitor your paid search traffic metrics 24/7. We use the metrics to improve ad position, increase quality score, eliminate poorly performing keywords, and analyze the results of our ad copy testing. We also look for new business ideas for your company based on the keywords we see in our metrics.