You probably already use traditional press releases to generate awareness of your company. That’s Marketing 101. But do you take advantage of online press releases to not only promote your company, but to improve your search engine ranking? That’s PR 2.0.

Our PR 2.0 strategy combines an online-focused information platform with expert search engine optimization. We create compelling content in an online-friendly format so that the news is picked up and passed along on social media sites like blogs, Twitter, and Facebook. Our press release template is built to appeal to a search engine, which increases the likelihood that the document will show up in relevant search results.

Our PR 2.0 goal is to extend your company’s online reach and gain more visitors to your website over time.

If you don’t have a PR team in-house, we can work with you to derive online-focused concepts and strategies to help you protect your brand. Our PR 2.0 team has specialized expertise in media communications for an online platform, and our knowledge in this niche produces a targeted digital marketing strategy for your business.

Contact us today to discuss how online press releases will drive more traffic to your website.