Each of our Internet Marketing products

• Search Engine Optimization
• Search Engine Marketing
• Local Search
• Reputation Management & Social Marketing

begins with a strategic 4-step approach. Before we recommend changes to your website copy, create PPC ads, or write an online press release, we get to know your industry, your competitive space, and, of course, your business goals. Our comprehensive 4-step approach consists of the following stages:

Step 1: Client Discovery and Business Goals

As a Be Found Online client, we ask you to complete a Discovery Questionnaire. With this questionnaire, we can learn more about your company and goals, including your

• Brand
• Locations
• Products & Services
• Target Market
• Competition
• Current SEO Efforts
• Goals

We thoroughly review your answers so that we can create a successful SEO strategy from the start. By learning the ins and outs of your company up front, we align our efforts and improve our rate of success.

Step 2: Competitive Analysis

Before we engage tactical aspects associated with SEO, we will evaluate your existing site and your competitors’ sites to determine the keys to success in your online market. Our review of best practices across several sites will provide us insight into existing issues in your industry. We will then form a competitive strategy into your overall SEO plan.

Step 3: Keyword Identification

We combine our years of experience with the industry’s best technology to create a comprehensive set of keyword phrases associated with your business goals. Our sponsored search (SEM, PPC) and organic search (Natural, SEO, Algorythmic) strategies work hand in hand to identify and target the right keywords. In many cases we will use paid search as target practice on a wide array of keywords in order to identify the highest priority keywords for SEO.

Step 4: Baseline Analysis

Our final step before we jump in and begin the hands-on SEO work is to establish a baseline of current search engine rankings for the keyword universe created in Step 3. Over time, this report will become our measurement for success in traffic and keyword growth.

Contact us today to learn how we will put the 4-step Approach in action for your organization.